Marketing, Sales and Communications

B2B Go-to-Market Strategy: How to Transform Your Business

In order to grow, your B2B business needs an actionable go-to-market (GTM) process. This course with B2B go-to-market expert Sangram Vajre offers you exactly that: a practical B2B GTM playbook for your go-to-market process that will help you align your teams with a common goal: efficient growth. Sangram shows you the nuts and bolts of building a strong GTM strategy, including: how to position GTM as an actual product within your organization, how to justify the role of RevOps for GTM, and how to smartly identify opportunities to scale your business for efficient growth.

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