Marketing, Sales and Communication

Sales Management Foundations

Instructor: Drew Boyd

When sales forces are managed well, companies drive more revenue. In this course, marketing professor Drew Boyd explains what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. He reveals how to motivate individual salespeople and teams with compensation and quotas. Drew also provides an overview of creating and managing sales territories, including sales forecasting and evaluation of territories’ performance. Last but not least, he shows you how to adapt all the lessons in this course to successfully manage in a remote/hybrid work environment.

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