Marketing, Sales and CommunicationsVisual, Written and Performing Arts

Writing Like the Greatest Masters of Persuasion

Strong writing is foundational to your career–regardless of your position. If you have a great idea, but can’t communicate it effectively, nothing happens. And the better you write, the better you’re perceived! In this audio-only course, Carmine Gallo shares practical wisdom to help your writing connect and convince.

Carmine Gallo is a Harvard instructor who has written several bestselling books on communication including The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman and Talk Like TED.

Carmine starts with universal principles such as using the active voice, putting your bottom line on top, and writing for an eighth-grade audience. He also reveals an easy way to simplify complexity and provide context to make data more impactful. Finally, he shows how to use advanced tools such as metaphors, restraints, and writing software.

This course was created by Pete Mockaitis of How to Be Awesome at Your Job. We are pleased to offer this training in our library.

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