Package design plays a crucial role in the development of a brand’s identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition. Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
- Academic Partnerships
- Meet The Team
- Student Employment