Discover digital and omnichannel marketing in retail brand strategy
At lululemon, we’re excited to give you a glimpse into the work our Marketing and Omni and Retail Technology team does on the daily. You’ll obtain the skills needed to work on a creative team and begin your career.
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.
Through this job simulation, you’ll learn how to build an integrated marketing plan. You’ll be hands-on learning product development, project management, and digital transformation skills.
What’s in it for you?
A program you can complete all on your own time, at your own pace, anywhere.A certificate of completion from lululemon that can be used to show your new marketing skills.Work experience to put you above your peers in the job search.Insight into whether lululemon is the right workplace environment for you!
All tasks, materials, and data featured in this program are simulated and entirely fictional. Any resemblance to real-life scenarios is purely coincidental.
This program is self-paced. It takes approximately 4 hours to complete.
Skills Learned:
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Developing an integrated marketing plan
Discover what it’s like to be part of the lululemon creative team and experience building your first integrated marketing plan for one of the most recognizable and leading performance apparel brands- Creative Thinking
- Project Management
- Strategic & Analytical Thinking
- Written Communication
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Digital transformation of the retail guest experience
Discover what it’s like to be part of the lululemon creative team and experience pitching your first digital product strategy for one of the most recognizable and leading performance apparel brands- Digital Transformation
- Product Development
- Market Research
- User Research
- Strategic Thinking
- Design Thinking
- Written & Visual Communication
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Hyperlocal marketing with ambassadors
Finding the right ambassadors for your company- Critical Thinking
- Decision Making
- Verbal Communication
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Data analysis
Using data to drive marketing decisions- Data Analysis
- Critical Thinking
- Written Communication
- Marketing Principles
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Finish Line
