Gain a strong understanding of marketing and communication principles to help your brand and business grow.
*It is recommended to take the Marketing & Brand Strategy Credential as it is a prerequisite for this program. Questions: contact colantoniom@denison.edu*
In this course, we will explore how brand strategy and planning effectively come to life throughout a variety of channels in a larger marketing ecosystem. From brand identity, advertising, and creative execution, this course will equip you with a strong understanding of marketing and communication principles that guide a brand’s go-to-market strategy and help them win with consumers. Learn more about:
-Paid, earned, and owned channels
-Marketing strategy creation
-Customer segmentation
-Campaign and creative concepting
-Key messaging and content strategy
-Design and visual identity
-Traditional and out of home advertising
-Paid media, SEO, and other digital channels
-Social media advertising
-Digital PR including trust-building
-Emerging technology
*This Credential program is 8 weeks with 24 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the course syllabus’s Key Performance areas.*
WHEN & WHERE:
SPRING 2023: 2/1/2023-3/29/2023 | 5:30pm-8:30pm | Every Wednesday
LOCATION: Denison Edge | 300 Marconi Blvd. #200, Columbus, OH 43215
Denison University 