Learn how to drive value through marketing, with a focus on brand strategy.
Participants will gain an understanding of Marketing as a fundamental discipline needed to create and build successful brands, businesses, nonprofits, products, and even professional individual identities. This course introduces concepts and then quickly provides you with opportunities to apply them to real-world opportunities or challenges through individual assignments and group projects.
This Credential program is 10-weeks with 30 contact hours. To earn your badge of completion, you must achieve a minimum of 70% in 3 Key Performance areas: Attendance, Participation, and Activities/Assignments. The instructor will provide a specific rubric outlining the course syllabus in Key Performance areas.
*NOTE: This course is a prerequisite for the Marketing Communications Credential.
WHEN & WHERE:
SPRING 2023: 1/31/2023-3/28/2023 | 5:30pm-8:30pm | Every Tuesday
LOCATION: Denison Edge | 300 Marconi Blvd. #200, Columbus, OH 43215
Denison University 