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Credential: Marketing & Brand Strategy

Participants will gain an understanding of Marketing as a fundamental discipline needed to create and build successful brands, businesses, nonprofits, products, and even professional individual identities. This course introduces concepts and then quickly provides you with opportunities to apply them to real-world opportunities or challenges through individual assignments and group projects.

When & Where:
Tuesdays: May 24, 2022 – August 2, 2022

5:30 PM – 8:30 PM ET

Virtual, via Zoom

Instructor:
Neil Collins is the President and Founder of Results Marketing Group. Previously Neil has served in marketing leadership roles for national consumer brands like Aquafresh, Renu, and Classico Italian foods. He later served as CEO for an accredited career education business and CMO for a major independent supplier of energy to millions of customers, both households and businesses. Currently, Neil serves as Leader at Innovate New Albany, a business incubator and a hub for innovators and entrepreneurs who are serious about building businesses that are both valuable and sustainable.

NOTE: You will have an opportunity to earn a badge that signifies the time and effort you put into this program, based on your instructor’s requirements. You can include this badge on your resume and post it to your LinkedIn profile.

*This program is free for students attending Bluffton, Capital, Denison, Heidelberg, Kenyon, Marietta, Ohio Wesleyan, Otterbein, Wittenberg, and Wooster. Contact your career center for the promotional code.

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