Marketing, Sales and CommunicationsVisual, Written and Performing Arts

Typography and Layout: A Practical Guide

As a graphic designer, you need to be able to design with type in common scenarios like novels, manuals, brochures, posters, and book and magazine covers. While the design principles are essentially the same, each scenario is unique. There are certain formats and conventions that need to be adhered to (or at least acknowledged) and certain techniques and approaches that will yield the best results for you. In this course, experienced graphic designer and author Nigel French uses practical examples to show you how to approach each type of job. He identifies the distinguishing features, and discusses the challenges each job poses. Nigel also highlights professional examples of how others have approached these jobs and challenges.

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