Marketing, Sales and Communications

The Persuasion Code, Part 2: The Neuroscience of Selling Remotely

While virtual sales calls have steadily increased for many reasons—reduced travel costs, improving technology, and most recently health and safety considerations—the fact remains, people simply hate virtual meetings. Factors like fatigue and distrust of the presenter lead to declines in attention and engagement, which reduce your chances of closing a deal. In this course, neuromarketing expert Patrick Renvoise shows you how to tackle the challenges around selling virtually by understanding the brain of your audience. Patrick covers the reasons people hate video calls, why they generate so much fatigue, and why it’s so hard to establish trust over a virtual meeting. He also guides you through what to say and do on video sales calls, and shows how a little knowledge of the primal brain can help you communicate more persuasively in the virtual world.

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