Financial Services, Consulting and Business

The Business Side of Thought Leadership

Many thought leaders start with speaking, consulting, and creating content. They love their insights, and they want to share them, but unfortunately, they don’t always stop to think about the specifics of their business model. What products will be offered? How will they be marketed? What kind of ROI, KPIs, and other metrics will measure success?

In this course from Thought Leadership Leverage, join CEO and founder Peter Winick as he explores the business side of thought leadership with insights from best-selling author Stephen M. R. Covey. Learn about building a healthy thought leadership company whose primary goal is always its mission. Discover why it’s important to not overreach, focusing instead on your most important, profitable audience. Along the way, Stephen shares tips on how to give the market what it wants and leverage enlightened command and control.

Note: This course was created by Thought Leadership Leverage. We are pleased to host this training in our library.

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