The 22 Immutable Laws of Branding is a practical, hands-on guide to the dos and don’ts of branding as expressed by 22 simple laws: the Law of Expansion, the Law of Contraction, the Law of Quantity, and more. These laws illuminate the all-too-common mistakes made by marketers and showcase the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets. Discover how to narrow your focus for maximum impact, grow intelligently, build trust, develop a powerful logo and brand name, and even reinvent a brand. With these tips, you can build your company, product, or service into a world-class, world-wide brand.
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