Marketing, Sales and Communications

Social Selling Foundations

Your customers and prospects are sharing much about what’s going on in their lives publicly on social media—from their favorite hiking spots to their latest professional moves. As a salesperson, this information can help you do your job better, but getting started can seem overwhelming. In this course, Derek Pando explains the basics of social selling and shares how leveraging your social network can help you more effectively target, understand, and engage with prospects. Along with showing how to cultivate your online professional brand, Derek shares techniques for growing your network, building relationships with prospects, and measuring your social selling success.

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