Marketing, Sales and Communications

Social Media Video for Business and Marketing

In the world of business and marketing, well-planned and well-executed social media videos are more important than ever. But not all videos are the same. Each type of video is a specific tool, and it’s important to use these tools in the right ways to achieve the best results. In this course, senior staff instructor Ashley Kennedy provides a thorough introduction to the role of video in social media marketing campaigns—and discusses how to best leverage video in your overall content strategy. She then delivers a rundown of the top types of social media videos, including explainers, vlogs, product videos, interviews, long-form content, and more. After watching this course, you’ll be familiar with various video strategies and prepared to learn more about how to create each type of video.

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