Marketing, Sales and Communications

Sales Skills: Identifying Buying Signals

A sales opportunity is no different than a psychological game. Back and forth, playing things out, the customer pretends they’re not interested, and the salesperson pretends the same. That’s why, if you work in sales, it’s so important to read the signals. In this course, sales and prospecting coach Miles Croft shows you skills to identify buying signals and capitalize on new leads.

Explore the difference between two types of signals—consideration and intent—along with the five most common examples of each signal so you can spot them during a negotiation. Learn to capitalize on key moments in the sales process to catch and land even the most challenging of leads. Along the way, Miles gives you practical strategies that you can implement with your customers. By the end of this course, you’ll be ready to close more deals, regardless of your background or sales experience.

This course was created by Miles Croft. We are pleased to host this training in our library.

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