Marketing, Sales and Communications

Sales Skills: How to Adapt Your Value Proposition

A powerful and relevant value proposition is the path to growth and profitability in today’s constantly shifting and highly uncertain marketplace. Exploring the impact of this shifting marketplace on your customers, their needs, and their priorities, can provide you with the information you need to gain competitive advantage and grow.

In this course, join business growth and well-regarded sales expert Meridith Powell as she uncovers the power of a relevant value proposition, the key elements to creating an effective value proposition, and how to quickly and easily identify when and why your value proposition needs to be updated. Along the way, find out how to articulate the importance of your value proposition to attract new business, strengthen existing sales relationships, and exceed your sales projections and goals.

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