In the online business to consumer (B2C) business model, companies sell their products and services directly to their customers on the internet. In a landscape where consumers increasingly prefer the simplicity of online purchasing, many companies are evolving to sell directly to customers online. In this course, learn about the opportunities and challenges of B2C, and how you can effectively adopt this business model in your own organization. Jeff Bloomfield explains how to target your real customers using detailed buyer personas, as well as how to create high-quality website content. He also dives into social media marketing and pay-per-click (PPC) campaigns, along with other tools to help you find your customers and make it easier for them to find you.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
- Academic Partnerships
- Meet The Team
- Student Employment