Integrity is often a brand’s biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
- Academic Partnerships
- Meet The Team
- Student Employment