In part two of the three-part Logo Development series, Bill Gardner dives into the second phase of identity projects: development. Through each stage of the identity development process, Bill shares case studies rich with examples, as well as strategies that can help you enhance the way you approach both the raw creative process and the practicalities of showcasing your work to clients. Discover how to gather images, fonts, and words that inspire. Learn how to use solo brainstorming to generate ideas, gain insights into the sketching process, and discover how to weave symbolism and meaning into your logos. Plus, see how to champion your work when presenting to clients, guiding them to an optimal conclusion. After this course you’ll be ready for part three of the series, Logo Development: Identity Delivery, which helps you understand how to incorporate your logo in with a family of design elements to exist successfully in the world.
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