Marketing, Sales and CommunicationsVisual, Written and Performing Arts

Logo Development: Identity Design and Discovery

In part one of the three-part Logo Development series, Bill Gardner takes you step-by-step through the client discovery process–ensuring that you grasp where your client is coming from and know where they are going before you craft their logo. Exceptional visual brands come from designers who take the time to understand their client. This course explains the different motivations behind a rebrand, unique brand personalities, how to better understand your client’s business, and identify what differentiates them from their competitors. Bill wraps up the course with a discussion of competitive analysis and road map creation, complete with a downloadable visual brand discovery form, sample brief, and worksheets. This prepares you for part two of the series, Logo Development: Identity Development, which will take you through the process of designing various logos.

(Be sure to round out your learning with part three of the series, Logo Development: Identity Delivery.)

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