This course navigates the intricate, ever-evolving landscape of pay-per-click advertising and describes how to leverage it for effective lead generation. Amy Bishop guides you through the multi-channel strategy-building process, including key topics like building your data sources, selecting your channels, and leveraging targeting strategies. Amy covers the critical step of coordinating your lead generation campaigns across multiple channels, as well as projecting performance and defining campaign budgets. She outlines the concepts and shares the tactical tips you need to design, execute, and measure an effective multi-channel PPC strategy for lead generation.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
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- Meet The Team
- Student Employment