The antithesis of the static logo is the flexible visual identity: an adaptable design system that can communicate a brand at any size, in any format—maximizing your creative options and your design’s continuity. In this course, designer Von Glitschka teaches you how to create a flexible identity system from scratch. He starts with the logo, secondary graphics, and style guide that will provide the basis for your identity system, before diving into specifics such as business cards, letterhead, signage, vehicle wraps, ads, promotional items, and more. Von uses Adobe Illustrator for design and layout, but you can follow along with the software of your choice.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
- Academic Partnerships
- Meet The Team
- Student Employment