Marketing, Sales and Communications

External Communication Skills for Leaders

Leaders can no longer afford to not be media savvy. On top of leading your organization, you also need to represent it: on television, social media, and more. Join instructor and Emmy award-winning media expert Paula Rizzo to learn some of the most essential media skills wielded by successful executive leaders who know how to steer an organization, even during times of change, prolonged disruption, or crisis.

Get a comprehensive overview of the media landscape, where the medium is the message and your voice and appearance is what counts. Explore best practices for creating compelling content, nailing interviews, speaking in soundbites, and thinking on your feet. Along the way, Paula shares tried-and-tested pointers on what to wear, how to prepare for at-home or in-studio interviews, and how to keep the conversation going long after it’s done.

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