Email Marketing: Strategy and Optimization (2020)

Email marketing remains one of the most effective ways to engage your customers, making it a crucial aspect of your marketing strategy. In this course, learn how to refine essential emails— like transactional messages and newsletters—into targeted, revenue-generating emails that your customers actually enjoy reading. Instructor Virginia O’Connor delves into all the ways that email meets your marketing objectives. Virginia then covers how to optimize all aspects of your email marketing plan—from timing and tone to subject lines and personalization. To wrap up, she shows how to monitor and adjust your strategy to best meet your goals.