Marketing, Sales and Communications

Elevate Your Business Branding with Generative AI

Generative AI can help you create a unique and impactful brand identity through personalized customer service, seamless content development strategies, optimized knowledge management systems, and more. In this course, associate professor of communication, trainer, and speaker Dustin York guides you through effective ways to leverage generative AI in building your brand. After reviewing some fundamentals on generative AI and business branding, dive into AI strategies that can boost your brand, such as creating compelling content, telling your story with imaging, and streamlining your written communication. Learn how to personalize your customer service, optimize your knowledge management, and tailor AI prompts to your brand. Plus, find out how to set AI boundaries for your brand.

This course was created by Madecraft. We are pleased to host this training in our library.

Company logo for Madecraft; the letter M configured as part of a printing press

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