Marketing, Sales and Communications

Content Marketing: Online Reviews in Social Media

For business owners, online reviews are a powerful asset in your marketing toolkit that can make or break a sale, and having real customers recommend products offers more credibility than advertising copy or a manufacturer’s claims. In this course, Melodie Tao outlines the best practices for leveraging online reviews to advance your content and social media marketing strategies. Melodie covers the critical elements of planning and executing a strategy for online reviews, covering topics like social media profile tune-ups, becoming an industry resource, setting up pages in major platforms like Google, Facebook, and LinkedIn, and repurposing online reviews in social media. If you’re looking to boost your company’s online profile, join Melodie as she takes you step-by-step through the process of making your business stand out with online reviews.

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