Creating and executing on a strong content marketing strategy is critical in today’s multichannel landscape. In this course, instructor Ross Simmonds shows you how to effectively audit, build, distribute, and measure your content assets across channels, so that you can maximize the impact of your content for business success. Ross explains how to identify what content people want, surface existing content opportunities, identify a pillar piece of content that you can repurpose, and ensure alignment between your content and audience. He also walks you through several content redistribution and repurposing strategies.
Learn More- Career Communities
- Identity Resources
- Career Planning
- Access Career Tools
- Build Skills at Denison Edge
- Build Your Resume and Cover Letter
- Search for an Internship or Job
- Network with Confidence
- Leverage Winter Break
- Participate in the Denison Internship Program
- Prepare for an Interview
- Plan for Graduate School
- Research Industries and Companies
- Utilize Financial Resources
- Alumni
- Academic Partnerships
- Meet The Team
- Student Employment