Marketing, Sales and Communications

Content Creation: Strategy and Tools

Any successful social media marketing strategy relies on creating high-quality, consistently engaging content, and the right tools make content creation so much easier and more successful. In this course, social media marketing expert and coach Joanna Yung shows you how to take your content to the next level, using a suite of valuable tools, including Ubersuggest, Airtable, Wordtune, Canva, Mojo, and Facebook Creator Studio. Joanna shares how to construct social media content pillars, generate endless content ideas, and plan a content calendar. She covers how to create eye-catching social media visuals and write compelling and authentic copy. Plus, Joanna provides several templates, worksheets, and real-life examples throughout the course.

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