Nonprofit, Education and Government

Cause Selling: The Secret to Nonprofit Donations

Instructor: Fundraising Academy

In fundraising, building relationships is an art form. You need a pragmatic mindset and ample preparation to succeed at identifying, approaching, and cultivating donor relationships. In this course, the Fundraising Academy teaches you how to prospect, manage prospect information, prepare for your first meeting with a potential donor, make a lasting first impression, and more. First, learn prospecting techniques, from securing leads to crowdfunding. Next, explore tactics to optimize the visibility of your organization’s professional social media presence to garner gifts. Uncover ways to conduct phone calls successfully and manage events to build excitement around your organization’s cause. Finally, go over some examples of discovery conversations and ways to improve your listening skills. Developing long-lasting and committed donors takes time, and every step along the way is important toward making a successful ask.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

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