Marketing, Sales and Communications

Advertising on Facebook

Amplify your reach by advertising on Facebook, a Meta platform. Learn how to create and manage Facebook ad campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert who will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. Megan shows the nuts and bolts of facebook advertising—including how to write your ads, plan your budget, and boost your posts. She also shares tips for leveraging the most powerful Facebook tools, like Ads Manager. By the end, you’ll be ready to use Facebook Ads to its greatest potential, creating and launching campaigns to the right audiences that ultimately drive business back to your brand.

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