Marketing, Sales and Communications

Advanced Content Marketing

Taking content marketing to the next level requires you to approach your strategy with a robust framework. In this course, Kelli Schutrop, vice president of sales and marketing at Madecraft, shows you how to scale up your content marketing strategy with message architectures, a storytelling model, and thought leadership. Learn how to manage a team, repackage content, and develop a supply change. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing in depth.

This course was created by Madecraft. We are pleased to host this training in our library.

Company logo for Madecraft; the letter M configured as part of a printing press

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